Cauli Le Chat

Cauli Le Chat
Cauli Le Chat, MPL Roving Reporter

Thursday, January 17, 2013

That Most Prized Demographic

There is a new genre toward whom publishers may now promote their wares:  the New Adult genre.  That's a most prized demographic--the 18-to-25-year-oldsters--and our MEG-A-RAE gals will tell you all about it.

A Very Special New Adult Episode

New Adult Genre has its own banner!

So what's the big deal?  Well, your 18-to-25-year-olds don't want to be lumped together with the young adult genre (between the ages 12 and 18 years).  Guess it's a matter of status.  Advertisers covet the 18-to-25 demographic because they're technically adults, theoretically have money (or access to money), and are more than willing to spend it.

Savvy and Programma Mama recommend a couple of "new adult genre" books to read.  You might enjoy them if you're a new adult!  Or a young adult, old adult, whatever kind of adult.  The key is being a grown-up human of some sort.

I'm glad that we felines aren't categorized so much.  I couldn't keep track of all the distinctions.  I think a single category sums up us kitties:  Superior genre.  Yep.  Pretty much.

Your Roving Reporter On The Go,

Cauli Le Chat

P.S.  Demographics can be simultaneously fun and odd.  For example, this video blogger (vlogger?) says that Batman fans are 75 percent male, while Christian Bale fans ("Baleheads") are 75 percent female.  How should one market the latest Batman movie, then?  Not like this guy, obviously, but he's still pretty hilarious.

P.P.S.  "Our local picture house was showing a Batman movie . . ."  That's the beginning lyrics to "Rambling On," by Procol Harum, on the LP Shine On Brightly (1968).  This album was a breakthrough in the progressive rock genre, into which other bands, like the Moody Blues, were also blazing trails.  You can easily hear how Shine on Brightly influenced Paul McCartney's compositions on side two of the Beatles Abbey Road (1969).

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